There's a temptation in supply chain innovation to skip ahead. We see the destination —real-time shelf life prediction, dynamic pricing based on freshness, quality-based routing that gets the right product to the right store at the right time—and we want to build the technology that gets us there. But here's what we've learned: the technology isn't the hard part. The agreement is the hard part. Before you can predict shelf life across a supply chain, you need everyone to agre

Insights from the Supply Chain of the Future Retail Issues Forum On Wednesday, October 16, 2025, during the International Fresh Produce Association Global Produce & Floral Show in Anaheim, California, dozens of retail leaders gathered for a conversation that most of them admitted was long overdue. The Supply Chain of the Future initiative convened its first Retail Issues Forum , bringing together produce buyers, category managers, and operations leaders from independent speci

From Atlanta to Anaheim to Washington D.C., our community came together in ways that exceeded even our most optimistic expectations. What we witnessed wasn't just a series of successful events—it was the manifestation of an industry-wide movement that's gaining unstoppable momentum.