Building the rules of the road for the future fresh supply chain—together. January marked a turning point for SCOTF. With our operating MOU signed and business rhythm established, both Technical Working Groups are now meeting bi-weekly with strong industry participation. The energy is real, and the work is getting done. What Happened in January Participants from around the globe at our recent TWG meetings.  Not just attendance—engagement. People are rolling up their sleeves,

There's a temptation in supply chain innovation to skip ahead. We see the destination —real-time shelf life prediction, dynamic pricing based on freshness, quality-based routing that gets the right product to the right store at the right time—and we want to build the technology that gets us there. But here's what we've learned: the technology isn't the hard part. The agreement is the hard part. Before you can predict shelf life across a supply chain, you need everyone to agre

Insights from the Supply Chain of the Future Retail Issues Forum On Wednesday, October 16, 2025, during the International Fresh Produce Association Global Produce & Floral Show in Anaheim, California, dozens of retail leaders gathered for a conversation that most of them admitted was long overdue. The Supply Chain of the Future initiative convened its first Retail Issues Forum , bringing together produce buyers, category managers, and operations leaders from independent speci