Last week at the IFPA Retail Conference, something clicked. Retail leaders, growers, grower-shippers, business solutions providers, and others from across the fresh produce supply chain spent two days in real conversation about what's working, what's broken, and what we're building together. The Supply Chain of the Future team was right in the middle of it — and the sessions and conversations in Phoenix were some of the most substantive we've been part of. If you weren’t in

In March and April 2026 hundreds of participants from 22 countries across two global sessions surfaced a consistent set of problems — and validated a clear direction for solving them. Here is what the industry told us, and what is moving as a result.

The conversations that matter most aren't happening on stage. They're happening in the hallways, at the ports, and around the tables where this community keeps showing up for each other. There's a moment in every collaborative initiative when the energy shifts. You stop explaining what the community is building and start fielding questions about how to join. A year ago, the Supply Chain of the Future team was making the case. This year, partners were walking up with implement