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THE FRESH SUPPLY CHAIN OF THE FUTURE

Revolutionizing Fresh Produce From Field to Consumer

Building the Future of Fresh Supply Chains Together
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Building the Future of Fresh Supply Chains Together
The old way doesn't work. The Supply Chain of the Future initiative is building something better. Less waste, more profit, real solutions. International standards, open source tools, and business frameworks built by industry for industry. Four working groups, hundreds of companies, global collaboration solving real problems. Not just talking—building the future. Join the conversation at supplychainofthefuture.org The Supply Chain of the Future initiative is a global initiative bringing together industry leaders, technical experts, and business innovators to transform fresh supply chains through open collaboration. With four core working groups addressing the industry's biggest challenges, we're developing international standards, open source tools, and practical business frameworks that reduce waste, improve quality, and create shared value across the entire supply chain—from farm to consumer.
For Solution Builders: Turn Industry Challenges Into Working Solutions
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For Solution Builders: Turn Industry Challenges Into Working Solutions
If you build things, write code, develop standards, or make technology work in the real world—this is for you. Supply Chain of the Future brings together technical experts to solve real problems through four technical working groups: Shelf Life & Dynamic Incentives, Harmonized Standards & Smart Data Escrow, Full Circle Integration, and Innovation & Technical Programs. We meet every two weeks producing real deliverables, not just discussion documents. The work is collaborative, open, and practical. Join the conversation at supplychainofthefuture.org The Supply Chain of the Future initiative was born from the resilience shown by the fresh produce industry during global disruptions, Supply Chain of the Future unites hundreds of stakeholders from around the world in a collaborative movement to rebuild supply chains the right way. We're creating industry-owned infrastructure through professionally facilitated working groups that meet regularly to develop standards, tools, and frameworks. Every solution we build is open source and designed for global adoption, ensuring the entire industry benefits from our collective innovation.
For Industry Leaders: Leave a Legacy That Transforms an Industry
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For Industry Leaders: Leave a Legacy That Transforms an Industry
What if we could build a supply chain we actually want? Supply Chain of the Future is a movement where industry comes together to solve problems that no single company can solve alone. We've brought together hundreds of leaders from around the world building international standards, open source tools, and business frameworks that work. This isn't about commercial advantage—it's about rising the tide for everyone and leaving a legacy that matters. Guide our steering committees, shape working groups, and lead industry forward. Join the conversation at supplychainofthefuture.org The Supply Chain of the Future initiative represents a fundamental shift in how the fresh produce industry approaches collaboration and innovation. Led by visionary executives and thought leaders, this initiative challenges the status quo of proprietary platforms and data silos, instead building open infrastructure that everyone owns together. Through steering committees and foundational partnerships, industry veterans are creating a legacy of shared value, reduced waste, and enhanced transparency that will benefit generations to come.
For Business Innovators: Less Waste, More Profit, Proven ROI
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For Business Innovators: Less Waste, More Profit, Proven ROI
Real business results. Less waste, more profit, better quality. If you're sourcing product or selling it, you know the challenges—inconsistent quality, products that spoil in transit, thin margins. We're bringing together hundreds of companies to build practical solutions: Shelf Life Prediction models, Dynamic Incentives frameworks, ROI calculators, service level agreements, and pilot documentation from real-world use. Smart Data Escrow lets you share data with partners without sharing it with everyone. Every barrier has a working group solution. Join the conversation at supplychainofthefuture.org The Supply Chain of the Future initiative delivers practical business value through collaborative innovation in the fresh supply chain sector. With hundreds of participating companies spanning growers, packers, distributors, retailers, and food service operators, we're developing tools and frameworks that address real-world challenges like waste reduction, quality optimization, and margin improvement. Our focus is on measurable ROI, proven methodologies, and scalable solutions that work for organizations of all sizes across the global fresh produce industry.
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Join us at the Global Produce & Floral Show in Anaheim at the Tech X-Change (Booth 4532)

Touch Here for Our Schedule

The fresh produce industry is at a crossroads. We face mounting pressure to reduce waste, meet consumer demands for transparency, and adapt to a rapidly changing world. Yet, outdated systems and fragmented data hinder our ability to collaborate effectively. The cost of inaction is staggering: billions of dollars lost to spoilage, eroded consumer trust, and missed opportunities for growth.

 

The time for incremental change is over. We need a revolution. And that revolution starts with open collaboration, join us.

The Crossroads: Embrace Open Collaboration or Risk Value Erosion

The Challenge

Current systems are failing us. Non-open-source solutions and proprietary platforms create data silos, limit access to critical information, and hinder collaboration. This fragmented landscape threatens to undermine the value of groundbreaking programs like climate-resilience initiatives, regenerative agriculture, freshness optimization, and food security efforts.

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The Crossroads: Embrace Open Collaboration or Risk Value Erosion

The Opportunity

Team Meeting

New Business Models

 

Imagine a supply chain where growers get better prices for quality produce, retailers reduce waste while delighting customers, and everyone benefits from shared intelligence. This isn't just a vision, it's the future we're building together.


A New Way of Leveraging Insight to Drive Real Value

By combining real-time data on temperature, location, and quality, AI models could predict shelf life and optimize routing. This creates a framework for validated trust across the chain. Freshness prediction, the reduction of food waste, the elimination of waste, and added pressure to growers really focus on the benefit to the grower and to the retailer in this regard.

Program Pilot Series

Our collaborative process drives tangible outcomes by actively building solutions for the industry's biggest challenges.

It's a call to action, moving from concepts to concrete solutions that deliver real value for every stakeholder.

Shelf-life Prediction

Reduce waste and optimize pricing with advanced predictive models

Smart Data Escrow

Open source tools to share data with anyone without sharing it with everyone

Dynamic Pricing / Incentives

Everyone has an opportunity to improve margins with better performance

Harmonized Standards

Ensure interoperability, reduce barriers, and accelerate innovation 

Read the latest news from our blog

The Value Chain

Join Us and Help Shape the Future of Fresh Produce

Technical Working Groups

  • Dynamic Incentives Working Group
    Dynamic Incentives Working Group
    Scheduled Monthly Meetings
    Virtual across multiple time zones
    Scheduled Monthly Meetings
    Virtual across multiple time zones
    Everyone has an opportunity to improve margins with better performance
  • Shelf-life Predictability Working Group
    Shelf-life Predictability Working Group
    Scheduled Monthly Meetings
    Virtual across multiple time zones
    Scheduled Monthly Meetings
    Virtual across multiple time zones
    Reduce waste and optimize pricing with advanced predictive models
  • Harmonized Standards Working Group
    Harmonized Standards Working Group
    Scheduled Monthly Meetings
    Virtual across multiple time zones
    Scheduled Monthly Meetings
    Virtual across multiple time zones
    Ensure interoperability, reduce barriers, and accelerate innovation across GS1, ASTM, ISO, IEEE and other standards.
  • Smart Data Escrow (Sovereignty) Working Group
    Smart Data Escrow (Sovereignty) Working Group
    Scheduled Monthly Meetings
    Virtual across multiple time zones
    Scheduled Monthly Meetings
    Virtual across multiple time zones
    Open source tools to share data with anyone without sharing it with everyone

Connect

From Vision to Action

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share your ideas & get involved

Submit Your Pilot Project

Help Shape the Future

Business solution providers and supply chain stakeholders can share their ideas and submit proposals on how they envision making a positive impact in the industry.

Join us in the Data & Standards Sprint, where your expertise can directly influence the future of the industry. Participate in evaluating real-world case studies and pilot projects,  and contribute your insights to shape the development of data standards and best practices. Your active involvement will play a crucial role in driving innovation and  creating a more efficient and sustainable supply chain for all.

Image by Redd Francisco
Image by Redd Francisco
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Join Industry Leaders

Calling all executives, thought leaders, and industry pioneers! This is your chance to make a lasting impact and position your company for commercial success in the future. By sponsoring this program, you'll be future-proofing your business and solidifying your position as an industry leader.

Bees working together

Unlock the Supply Chain of the Future

Together, we'll envision and build a future where the fresh supply chain is not just efficient and resilient, but also a source of unprecedented value and opportunity.

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The supply chain of the future  initiative offers the ability to reduce waste, meet consumer demands, and improve efficiency in an open and collaborative way that industry supports.

Retail

Workers at Warehouse Computer

Improve efficiency, enhance decision-making, and strengthen partnerships and future-proof your business with advanced service offerings.

Logistics

Organic Farmer

For growers, this is a unique opportunity to gain better prices, reduce waste, maintain control, and improve decision-making.

Producer

Cargo Ship at Port

Advocate for your stakeholders by helping to shape a global supply value chain  that is more efficient, sustainable, and equitable for all.

Industry

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Work together to create practical workflows that align standards and encourage engagement throughout the supply chain. This collaboration will also increase interoperability and lower adoption costs.

Standards

Scientist Using Microscope

Gain deeper insights that will enable you to better anticipate and meet customer needs, collaborate openly with partners, ensure interoperability across systems, and future-proof your business models.

Technology

Warehouse Robot
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BE A PART OF THE MOMENT

Join A Working Group

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