Drew Zabrocki

The fresh produce industry is experiencing a paradigm shift, and the Supply Chain of the Future (SCOTF) initiative is leading the charge! Fresh off an electrifying symposium in Washington D.C. that brought together over 200 industry leaders from 19 countries, we're thrilled to announce the launch of Phase II – where innovative ideas transform into practical, implementable solutions.

In this revealing second episode of our four-part series, host Drew Zabrocki explores why data has become the essential yet often missing ingredient that could transform everything from field to fork. Despite living in an age of smartphones and quantum computing, much of our food system still runs on paper – creating inefficiency, waste, and missed opportunities throughout the supply chain.

Join us on an eye-opening journey following a tomato from field to fork. Through an immersive simulation called "The Tomato Experience," we witness firsthand how disconnected information systems create friction at every handoff point in our food supply chain.