Drew Zabrocki

From Atlanta to Anaheim to Washington D.C., our community came together in ways that exceeded even our most optimistic expectations. What we witnessed wasn't just a series of successful events—it was the manifestation of an industry-wide movement that's gaining unstoppable momentum.

The fresh produce industry is experiencing a paradigm shift, and the Supply Chain of the Future (SCOTF) initiative is leading the charge! Fresh off an electrifying symposium in Washington D.C. that brought together over 200 industry leaders from 19 countries, we're thrilled to announce the launch of Phase II – where innovative ideas transform into practical, implementable solutions.

In this revealing second episode of our four-part series, host Drew Zabrocki explores why data has become the essential yet often missing ingredient that could transform everything from field to fork. Despite living in an age of smartphones and quantum computing, much of our food system still runs on paper – creating inefficiency, waste, and missed opportunities throughout the supply chain.