Retailers. Growers. Shippers. Solution Providers. One Table. Real Work.

A free, fully virtual working session where the fresh produce industry co-designs solutions to its biggest shared challenges — together.

This is Not A Webinar

FRESH FUTURES: A Global Supply Chain Collabathon

Join us virtually

Fresh Futures is a professionally facilitated, hands-on working session. No slide decks. No sales pitches. No sitting and listening.

You'll work alongside peers from across the global supply chain — retail buyers, grower-shippers, solution providers — using interactive collaboration tools to map challenges, surface shared priorities, and co-design pilot-ready solutions.

The agenda was shaped directly by 35+ retail leaders at our October Retail Issues Forum. This session builds on what they told us. Now we're inviting the full supply chain to the table.

The people who show up are the people who shape what gets built.

REGISTER FOR FREE

WHAT WE'RE WORKING ON — THE FOUR CHALLENGES

Built On What Retailers Told Us

Shrink & Shelf Life

How do we predict freshness more accurately and reduce waste from field to shelf? The supply chain can deliver fresh product — but too much value is lost before it reaches the consumer.

Data That Works

What's the minimum data we actually need to share — and how do we do it without creating a compliance burden or giving away competitive advantage?

Incentive Alignment

How do we move from adversarial negotiations to shared value creation — so that freshness and margin aren't competing priorities?

Smart Standards

How do we harmonize requirements across the industry so that meeting standards is practical, not a full-time job?

Prior supply chain initiatives had been designed technology-forward rather than retailer-reality-forward.

Retail leader, October 2025 Issues Forum

AN ACTION PACKED AGENDA

How The Session Works

What you'll do in 3 hours

See the full picture together

The session starts with a shared board already seeded with insights from the October Retail Issues Forum.

Your first job: add your own experience. What's true? What's changed? What's missing?

Everyone contributes at once — no turn-taking, no hierarchy. Within minutes, the room has a shared, honest picture of the supply chain that no single person could build alone.

Discover

1

Go deep from your vantage point

Buyers, grower-shippers, and solution providers break into separate groups to explore the same challenges from their own perspective. What does this problem look like from where you sit?

What do you need from the other groups? What can you offer that they might not know about?

Diverge

2

Hear from each other

Representatives from each group share what they found. A skilled facilitator draws out the connections: where perspectives align, where they diverge, and where unexpected opportunities emerge.

The room identifies the 3–4 most pressing challenges to tackle together.

Converge

3

Design real solutions

Mixed groups — buyers, growers, and solution providers working side by side — take on one challenge each and design a concrete pilot. What would a 90-day test look like? Who does what? What data needs to flow? What's the first measurable outcome?

This isn't theory — it's a blueprint.

Build

4

Two Sessions All Time zones

Asia-Pacific, Middle East

Monday, March 31, 2026

9:00 AM Dubai
1:00 PM Singapore
4:00 PM Sydney

Americas, Europe, Africa

Thursday, April 16, 2026

9:00 AM New York
10:00 AM São Paulo
2:00 PM London
4:00 PM Johannesburg

You Won't Want To Miss This Event

Join Us For Free

Register Now

Who Should Be in The Room

Is This For You?

Retailers & Buyers

You shaped the agenda. Now help build the solutions. This session is designed around your operational reality — not imposed on you. You'll connect with global peers facing the same challenges and get early access to pilot programs testing real solutions.

Growers, Shippers, Brands

Hear directly from retail partners about what they actually need. Influence industry standards before they're set. Build relationships with forward-thinking buyers who want to work differently.

Solution Providers

Understand the real problems the industry wants solved — in their own words. Position your capabilities alongside emerging frameworks. Connect with potential pilot partners who are ready to act.

Bring your Team

Who Specifically

The most valuable conversations happen when the people closest to the work are in the room. We're not just looking for executives — we want the category managers negotiating with suppliers, the logistics leads managing cold chain, the compliance teams navigating standards, the operations directors solving problems on the floor every day.

Register two, three, or four people from your organization. When your buyer, your supply chain lead, and your quality manager are all at the table, they each see something the others miss — and they leave with a shared understanding they can act on together. That's how this work moves from ideas to implementation.

Retail produce buyers and category managers
Supply chain, logistics, and operations
Grower-shipper commercial and operations teams
Food service and institutional buyers
Logistics and cold chain providers
Technology and solution providers serving fresh produce
Industry association and standards body representatives

You Won't Want To Miss This Event

Join Us For Free

Register Now

It's a facilitated, interactive working session that uses design thinking methods — similar to a hackathon, but focused on supply chain challenges rather than code. You'll work in small groups using digital whiteboards to map problems, generate ideas, and co-design solutions. It's structured, productive, and nothing like a typical webinar.
No. The two sessions cover the same agenda at different times to accommodate global time zones. Attend the one that works for your schedule. If you'd like to attend both, you're welcome to — the conversation will be richer with participants from different regions.
Miro is a collaborative digital whiteboard. Think of it as a shared wall of sticky notes that everyone can add to at the same time. No experience needed — we'll send you a short orientation video before the session, and the facilitators will guide you through everything. If you can type and click, you can use Miro.
In October 2025, 35+ retail leaders came together and told us exactly what's keeping them up at night — shrink, shelf life, data sharing, incentive alignment, and regulatory complexity. This collabathon builds directly on their input. We're now inviting the full supply chain to work on solutions together.
No. This session has strict ground rules: no sales pitches, no product demos during working sessions. Solution providers participate as collaborators, not vendors. The innovation lightning round at the end showcases new capabilities in a structured, time-limited format — but the working sessions are pitch-free.
Everything the room creates — the priority maps, the pilot concepts, the commitment signals — feeds directly into the Supply Chain of the Future working groups and informs the agenda for the upcoming IFPA Retail Conference. We'll publish a summary report within two weeks of the session. Participants get early access.
We're expecting 60–100 participants per session, drawn from across the global fresh produce supply chain. The session is designed so that even with large attendance, you'll spend most of your time in small working groups of 8–15 people.
Approximately 3 hours. We know that's significant — and every minute is interactive. There are no long presentations to sit through. You'll be actively working the entire time, with one short break in the middle.
No. Attendance is free for all qualified participants.
Contact us at hello@scotf.org We're happy to discuss whether this is the right fit for you.